If you fail to plan, then you are likely to fail in your endeavor of producing great copy. If you wish to achieve your goals, it is important to gather all the facts.
First, you should anticipate the users’ of
your sites questions. Normally, there
are four questions that a user will have that will need to be answered.
1.
What am I doing here?
2.
How do I do it?
3.
What is in it for me?
4.
Where do I go from here?
So if your site’s design and navigation can
not provide an obvious answer to these questions, then you should look at using
copy in order to explain them. It is
important that the answers to these questions should be obvious to all your
users, and not just those visiting your site for the first time.
What is important to remember is that half the
visitors to a site will not try to bother with working things out for
themselves, and the other half may not even succeed.
Next, when planning, focus on your core
audience. Remember, you will not be able
to reach everyone, so make sure that the copy you produce addresses your site’s
most important visitors directly. So,
spend time explaining what the site can do for them in particular. If you want to make it more effective, then
do not use words which would only be looked at by people you do not need.
However, if you are targeting more than one
type of visitor to your site, then make sure that you can direct them to
different pages. What you should
remember is that a visitor will go somewhere else if they do not feel your site
has something of value to offer to them in particular.
Post a Comment